In 2026, Facebook remains the dominant social media platform in the Central African Republic, with an estimated 1.2 million users, representing 45% of the population. The growing digital landscape has led to increased advertising opportunities, with average ad spend per user reaching USD 12, boosting total digital ad revenue to approximately USD 14.4 million.
Mobile device usage continues to dominate social media access, accounting for 78%, which encourages marketers to optimize content for mobile platforms. Despite a relatively small economy, digital marketing is expanding rapidly, driven by increased internet penetration and smartphone adoption, offering local businesses new growth avenues.