Cape Verde's social commerce sector continues to expand rapidly, with fashion and electronics leading the sales. The dominance of Facebook and Instagram highlights their importance for local businesses, while mobile transactions dominate consumer behavior. The increasing trust in online platforms and improved internet access have fueled this growth, positioning social commerce as a vital channel for small and medium enterprises.
Consumer preferences are shifting toward more personalized shopping experiences, with social media influencers playing a significant role. The rise in average transaction values indicates growing consumer confidence and willingness to spend. As digital infrastructure improves, Cape Verde's social commerce market is expected to sustain its upward trajectory, offering new opportunities for local entrepreneurs and international brands alike.