Cape Verde's mobile traffic share reaching 78% reflects the country's increasing reliance on mobile devices for internet access. The surge in smartphone ownership, now at 85%, supports higher engagement levels and expanded digital services. Mobile marketing spend is projected to reach €22 million, indicating growing investment in targeted campaigns aimed at Cape Verde's youthful and mobile-centric population.
The average data usage per user at 15 GB per month demonstrates the country's expanding digital infrastructure and consumer appetite for streaming, social media, and online services. With a mobile ad engagement rate of 4.2%, marketers are capitalizing on the high mobile penetration to optimize campaigns, fostering a dynamic digital economy that continues to evolve rapidly into 2026.