In 2026, Facebook remains a dominant social platform in Cape Verde, with 72% of the population actively using the site. Businesses increasingly rely on targeted Facebook ads, with an average monthly spend of MV$1,200, reflecting growing digital marketing investments. Engagement rates hover around 4.5%, indicating solid user interaction with brand content, especially via mobile devices which account for 85% of all activity.
The number of Facebook business pages has surged to approximately 45,000, showcasing expanding local entrepreneurship and brand presence online. As digital literacy improves, companies are leveraging Facebook’s advertising tools to reach niche markets efficiently. This trend emphasizes the importance of mobile-first marketing strategies and highlights Facebook’s critical role in Cape Verde’s digital economy in 2026.