In 2026, Cape Verde's digital advertising landscape continues to grow, with an average Facebook CPC of 45 CVE, reflecting increased competition and ad quality. The expanding internet penetration and smartphone usage drive higher engagement, making Facebook a vital platform for local businesses. PPC budgets have surged to approximately 15,200 USD monthly, showcasing confidence in digital channels' ROI.
The digital ad penetration rate reaches 68%, indicating widespread exposure among internet users. With over 12,400 active Facebook advertisers, businesses are leveraging targeted campaigns to expand their reach. The average ROAS of 4.2x underscores the effectiveness of Facebook ads in Cape Verde, encouraging further investment in digital marketing strategies as the economy modernizes.