3.8 billion
Social commerce revenue (CAD)
Canada in 2026
15.2 million
Number of social commerce users
Canadian online consumers
250
Average social commerce spend per user (CAD)
Average Canadian social shopper
25%
Social commerce market share of e-commerce
Total e-commerce sales
20%
Growth rate of social commerce revenue (2025-2026)
Year-over-year increase
Canada's social commerce sector is projected to reach CAD 3.8 billion in 2026, reflecting a significant growth driven by increased mobile usage and social media integration. With 15.2 million active users engaging in social shopping, the sector continues to expand rapidly, capturing a larger share of the overall e-commerce market. Canadian consumers are spending an average of CAD 250 per social commerce transaction, indicating strong purchasing intent.
The social commerce market accounts for 25% of all e-commerce sales in Canada, highlighting its vital role in digital retail. The annual growth rate of 20% underscores the sector's accelerating momentum, fueled by innovations in social media platforms and seamless payment options. As businesses adapt to these trends, social commerce is poised to become a dominant channel for retail and brand engagement across Canada.
Frequently Asked Questions
What is the main driver behind the growth of social commerce in Canada?
The primary driver is the increasing adoption of social media platforms like Instagram and TikTok, combined with improved mobile payment options, making shopping more accessible and engaging.
How are Canadian businesses leveraging social commerce?
Canadian companies are utilizing influencer marketing, live shopping events, and targeted advertising to reach consumers directly on social platforms, boosting sales and brand loyalty.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.