In 2026, approximately 18 million Canadians regularly engage with short-form videos, reflecting their popularity across age groups. The average viewer spends nearly 48 minutes daily on platforms like TikTok, Instagram Reels, and YouTube Shorts, highlighting extensive user engagement. Businesses increasingly leverage these platforms for targeted advertising, with ad spend reaching CAD 1.2 billion, signifying robust market growth and digital adoption.
The dominance of TikTok, holding 45% of the platform share, indicates its leading role in Canada's short-form video scene. Influencer marketing continues to thrive, generating CAD 300 million in revenue, driven by brands seeking authentic content. Overall, Canada's short-form video landscape in 2026 demonstrates mature user engagement and substantial economic impact, shaping modern digital marketing strategies.