C$5.4 billion
Total Digital Ad Spend
Canada's digital ad expenditure in 2026, reflecting growth in e-commerce and digital marketing.
4.2%
Average Click-Through Rate (CTR) on Shopping Ads
Average CTR for shopping ads in Canada, indicating effective targeting and ad relevance.
8.7%
Conversion Rate for Shopping Campaigns
Percentage of users completing purchases after clicking on shopping ads, showing improved ad effectiveness.
C$1.35
Average Cost-Per-Click (CPC) in CAD
Average CPC for shopping ads, demonstrating competitive bidding in Canadian markets.
62%
Mobile Shopping Ad Revenue Share
Majority of shopping ad revenue generated via mobile devices, emphasizing mobile shopping growth.
In 2026, Canada's digital advertising landscape continues to expand, with shopping ads playing a crucial role in e-commerce growth. The upward trend in ad spend and improved engagement metrics reflect increased consumer reliance on online shopping and targeted advertising strategies. Companies are investing more in mobile-optimized shopping ads, given the significant share of revenue from mobile devices.
Enhanced ad targeting and data-driven approaches have led to higher CTRs and conversion rates. Retailers and brands benefit from more efficient ad spend and better ROI, fueling further growth in the digital advertising sector. As the market matures, innovation in ad formats and personalization will likely drive even more impressive performance metrics.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.