Canadian businesses are increasingly leveraging Facebook for marketing, with over 28 million active users in 2026. The average monthly ad spend per user has risen to CAD 45, reflecting improved targeting and engagement strategies. Total social media marketing expenditure in Canada now surpasses CAD 1.2 billion, indicating a mature digital advertising environment that prioritizes social platforms.
Facebook continues to dominate as a key advertising channel, generating an estimated CAD 3.5 billion in revenue within Canada. Engagement rates have stabilized around 4.8%, demonstrating effective content strategies. Companies are focusing on personalized ads and interactive content, driving higher user interaction and brand loyalty in the Canadian digital landscape.