By 2026, TikTok Shop has significantly expanded its user base in Cameroon, with over 4.2 million active users engaging in social commerce. The platform's revenue from social sales has reached USD 85 million, reflecting strong growth driven by increased mobile penetration and digital payments. Users are spending an average of USD 20 monthly, indicating a robust consumer interest in social-driven shopping experiences.
Influencers and small businesses are fueling TikTok Shop's success in Cameroon, with around 15,000 active content creators promoting products. E-commerce sales via TikTok now account for about 12% of total online retail, showcasing social commerce's vital role in the country's digital economy. This trend highlights Cameroon’s emerging digital retail landscape and the growing influence of social media in commerce.