Social Commerce Revenue Statistics in Cameroon (2026)

By 2026, social commerce in Cameroon has surged, generating approximately USD 150 million in revenue, driven by increased internet access and smartphone usage across the country. The digital population now accounts for over half of the total population, indicating a rapidly expanding online buyer base. With platforms like Facebook Marketplace leading the way, local businesses are increasingly leveraging social channels to reach consumers and boost sales.

The average monthly social commerce spend per user is around USD 25, reflecting growing consumer confidence in online transactions. With about 4 million active buyers, Cameroon’s social commerce sector is poised for further expansion, supported by improved digital infrastructure and mobile payment options. This trend demonstrates how digital commerce is becoming vital to the country's retail landscape and economic development.