USD 150 million
Total social commerce sales
Overall sales generated through social platforms in Cameroon in 2026
4.8 million
Number of social commerce users
Total active social commerce users in Cameroon by 2026
Fashion & Apparel
Top social commerce category
Leading category accounting for 45% of social commerce transactions
USD 31.25
Average transaction value
Average value per social commerce transaction in Cameroon
82%
Percentage of mobile social commerce users
Majority of social commerce transactions are conducted via mobile devices
The rapid growth in social commerce highlights Cameroon’s expanding e-commerce landscape, with a growing base of nearly 4.8 million active users. Businesses are leveraging social platforms to reach wider audiences, especially in urban areas. As digital infrastructure continues to improve, social commerce is expected to become an even more vital component of Cameroon’s retail sector, fostering economic opportunities for entrepreneurs and brands alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.