Cameroon's mobile commerce sector is experiencing rapid growth, driven by increased smartphone penetration and improved mobile network coverage. The surge in mobile internet users has enabled a significant shift toward online shopping, with mobile devices accounting for over 65% of e-commerce sales. The rise in digital payment adoption further facilitates seamless transactions, fostering an expanding digital economy. Local merchants are increasingly embracing mobile platforms to reach wider audiences.
Despite impressive growth, challenges such as limited infrastructure and digital literacy remain. The average transaction value indicates a growing consumer confidence in mobile purchases, while the overall e-commerce revenue is projected to reach USD 750 million in 2026. Continued investment in technology infrastructure and digital literacy programs will be essential for sustaining this positive trajectory and expanding access across rural and underserved regions.