In 2026, Facebook advertising costs in Cameroon remain affordable, with CPC averaging around $0.15 and CPM at $1.20. Small and medium-sized businesses increasingly leverage Facebook ads to reach their local audiences, driven by a growing digital presence and affordable ad rates. The monthly ad spend per business has risen to approximately $250, reflecting increased digital marketing adoption.
The total Facebook user base in Cameroon has now reached 11 million, representing a significant portion of the population. Nearly half of all businesses actively use Facebook ads to promote their products and services, indicating the platform's vital role in digital marketing strategies. As internet penetration continues to grow, Facebook’s advertising ecosystem in Cameroon is poised for further expansion and innovation.