In 2026, Cameroon's display advertising CTRs average around 0.45%, reflecting moderate engagement levels in digital marketing. Mobile ads outperform desktop, with CTRs of 0.52%, indicating a shift towards smartphone usage. The CPC remains affordable at approximately 150 CFA francs ($0.25), making digital campaigns cost-effective for local businesses. Total digital ad expenditure has increased significantly, reaching around 25 billion CFA francs ($41.7 million), driven by increased internet penetration and digital literacy.
The rise in digital ad spend correlates with improving internet infrastructure and smartphone adoption across Cameroon. Marketers focus on mobile-first strategies due to higher CTRs on smartphones, optimizing their campaigns for better engagement. Despite relatively low CTRs compared to global averages, the growth indicates a promising expansion of digital advertising. Local businesses increasingly leverage targeted display ads to reach diverse demographics and boost their online presence in the evolving digital landscape.