Cameroon Digital Advertising Statistics in 2026

Cameroon's digital advertising sector is experiencing steady growth, with mobile internet usage surpassing 68%, driven by increased smartphone adoption. Despite a 27.4% ad blocking rate, advertisers are leveraging targeted content and influencer marketing to reach audiences effectively. The total ad spend of USD 152 million indicates a maturing digital economy, with brands investing heavily in social media and mobile campaigns to engage consumers.

The high social media penetration presents opportunities for brands to connect with a broader audience, though ad blockers remain a challenge. The average CTR of 1.53% suggests room for improved ad relevance and personalization. As digital infrastructure continues to develop, Cameroon’s advertising landscape is poised for further expansion, especially in mobile-first strategies and localized content to combat ad fatigue.