Social Commerce Categories in Cambodia (2026)

In 2026, Cambodia's social commerce sector has seen significant growth, with total revenue reaching USD 1.2 billion. The fashion and apparel category dominates the market, capturing nearly half of all sales due to the popularity of online shopping among youth and urban consumers. The rise of mobile internet and social media use continues to fuel this expansion, making social commerce an essential part of the retail landscape.

With approximately 3.8 million active social commerce buyers, the average spending per user has increased to USD 315. This growth reflects increasing consumer confidence and convenience in online transactions. Facebook Marketplace remains the leading platform, leveraging its extensive user base to facilitate seamless buying and selling experiences, further propelling Cambodia’s digital economy forward.