In 2026, Cambodia's Facebook user base has grown significantly, with 15 million active users, reflecting the country's increasing digital penetration. The majority access the platform via mobile, accounting for 85%, which highlights mobile-first marketing strategies' importance. With social media advertising reaching USD 120 million, businesses are investing heavily to engage consumers through targeted campaigns and influencer collaborations.
This growth has led to a crowded digital marketplace, with over 1.2 million active business pages vying for attention. Average daily Facebook usage of 50 minutes indicates strong user engagement, offering brands ample opportunities for brand awareness and direct sales. As social media continues to evolve, Cambodia's digital economy is poised for further expansion driven by mobile connectivity and innovative marketing tactics.