Display Advertising CTR Statistics in Cambodia (2026)

By 2026, Cambodia's average display ad CTR is expected to reach 0.75%, showing gradual improvement as digital literacy and internet penetration grow. The surge in mobile device usage continues to boost engagement, with mobile ad CTR at 1.2%, reflecting a shift towards mobile-first advertising strategies. The digital ad spend is projected to hit approximately $180 million, highlighting the expanding digital marketing industry in the country.

This growth is driven by the increasing internet penetration rate of over 70%, along with rising smartphone adoption. As businesses increasingly allocate budgets to digital campaigns, the overall ad impressions are forecasted to reach 2.5 billion monthly. The vibrant e-commerce and tourism sectors further fuel this digital advertising expansion, making it a lucrative market for both local and international advertisers.