35 minutes
Average daily video consumption
Burundi users spend about 35 minutes daily on short-form videos in 2026.
150,000
Number of active video marketers
Approximately 150,000 businesses actively use video marketing strategies in Burundi.
1,200 USD
Average marketing spend per business (USD)
Burundi businesses allocate around 1,200 USD annually for video marketing campaigns.
56%
Mobile internet penetration
Over half of Burundi’s population has mobile internet access in 2026.
TikTok, Facebook, YouTube
Top platforms for video marketing
These are the leading platforms used by Burundi marketers for short-form video content.
Burundi's digital landscape is rapidly expanding, with increased engagement in short-form videos. As mobile internet penetration hits 56%, more businesses are leveraging platforms like TikTok and YouTube to reach audiences. The average daily consumption of 35 minutes indicates a growing appetite for video content, making it a crucial marketing channel for local brands.
With an estimated 150,000 active video marketers and an annual spend of approximately 1,200 USD per business, Burundi’s digital marketing ecosystem is developing briskly. This trend signals an emerging digital economy where video content plays a pivotal role in brand visibility and customer engagement, despite the country's relatively young digital infrastructure.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.