In Bulgaria, video marketing continues to grow robustly in 2026, with an impressive 78% ad completion rate indicating high engagement levels. The average Bulgarian consumes around 1.8 hours of online video content monthly, reflecting increasing digital media consumption. Marketers are rapidly adopting video strategies, with 85% integrating videos into their campaigns, driven by the rising mobile viewership of 72%, which emphasizes the importance of mobile-optimized content.
The digital advertising expenditure reached approximately €125 million in 2026, showcasing Bulgaria's expanding digital economy. As video remains the most engaging format, businesses are leveraging this trend to connect with audiences more effectively. The shift toward mobile viewing underscores the need for high-quality, short-form videos tailored for smartphones, which will likely dominate the advertising landscape in Bulgaria moving forward.