In Bulgaria, email marketing continues to grow steadily, with an open rate of approximately 27.3% in 2026. Mobile devices dominate email engagement, accounting for 68.2% of opens, reflecting the country's increasing smartphone penetration. Marketers are focusing on mobile-optimized campaigns to maximize reach and interaction. The overall engagement rate indicates a healthy interest in promotional content, supported by targeted personalization and automation strategies.
The email subscriber base in Bulgaria has expanded by 12.5% this year, driven by increased digital adoption and e-commerce growth. Marketers are leveraging data analytics to refine their messaging, which is reflected in improved click-through rates of 4.8%. As Bulgaria continues its digital transformation, businesses are investing more in email marketing, aiming for higher conversion rates and stronger customer relationships through personalized email campaigns.