23.5%
Average Email Open Rate
Email marketing campaigns in Antigua and Barbuda achieved an average open rate of 23.5% in 2026.
4.8%
Email Click-Through Rate
The click-through rate for marketing emails reached 4.8%, indicating moderate engagement levels.
1.2 million
Number of Email Subscribers
The country’s businesses collectively maintain approximately 1.2 million active email subscribers.
3.5 emails/week
Average Email Send Frequency
Businesses in Antigua and Barbuda typically send around 3.5 marketing emails weekly to their subscribers.
72%
Mobile Email Access Rate
Most email opens (72%) occur on mobile devices, reflecting high mobile engagement.
In 2026, Antigua and Barbuda's email marketing landscape has matured, with open rates reaching 23.5%. The high mobile access rate of 72% emphasizes the importance of mobile-optimized campaigns. Businesses are increasingly focusing on personalized content to boost engagement, which has helped improve overall effectiveness.
With a growing subscriber base of 1.2 million, marketers are balancing frequency to prevent fatigue, averaging 3.5 emails per week. The click-through rate of 4.8% shows room for improvement, prompting marketers to refine their call-to-action strategies and leverage targeted messaging to increase conversions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.