4.2 million
Total Email Users
Number of active email users in Bulgaria (2026)
12% annually
Email List Subscribers Growth Rate
Yearly increase in email subscribers in Bulgaria
27%
Email Open Rate
Average open rate for marketing emails in Bulgaria
3.5%
Click-Through Rate (CTR)
Percentage of recipients clicking links in emails
$0.45
Average Revenue per Email (ARPE)
Average revenue generated per marketing email in Bulgaria
Despite the growth, Bulgaria's email marketing ROI remains moderate, with an average revenue of $0.45 per email. The rising number of users and higher engagement levels suggest that businesses are investing more in targeted campaigns. As the digital landscape evolves, Bulgarian companies are expected to adopt more advanced automation tools to further optimize their email strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.