Bulgaria's affiliate marketing sector is projected to reach €150 million in revenue by 2026, driven by increasing digital adoption and e-commerce growth. The number of active affiliates is expected to surpass 45,000, reflecting a vibrant digital marketing community. As affiliate programs become more sophisticated, the average commission rate remains around 7.5%, incentivizing marketers to focus on high-conversion niches.
Investments in affiliate content are anticipated to total €65 million annually, showcasing Bulgaria's expanding online advertising landscape. Affiliate marketing now accounts for approximately 18% of all e-commerce sales, highlighting its importance in the country's digital economy. This growth aligns with Bulgaria's broader digital transformation efforts and rising consumer online engagement.