By 2026, Brunei's social commerce sector has seen significant growth, with revenues reaching BRD 180 million. The majority of users prefer mobile platforms, especially Instagram, which dominates 45% of the market share. The high mobile engagement reflects the country's strong mobile internet infrastructure and digital adoption. The average daily spend per user indicates increasing consumer confidence and digital payment integration, driving the sector's expansion.
The social commerce landscape in Brunei continues to evolve as more local businesses adopt online selling strategies. With 950,000 users, the digital consumer base is expanding rapidly, fueling sales across various sectors like fashion, electronics, and beauty products. The preference for mobile devices underscores the importance of mobile-optimized shopping experiences. Overall, social commerce is becoming a vital component of Brunei's retail ecosystem, fostering economic growth and digital innovation.