BRN 45 million
Total Digital Advertising Spend
Increased investment in digital ads in Brunei by 12% from 2025.
4.8%
E-commerce Conversion Rate
Online shopping conversion rate expected to rise due to improved ad targeting.
BRN 0.75
Average Cost-Per-Click (CPC)
Slight increase reflecting higher competition in shopping ads.
65%
Mobile Shopping Ads Click Share
Majority of shopping ad clicks originate from mobile devices.
BRN 5.2
Average Return on Ad Spend (ROAS)
Efficient ad campaigns yielding significant revenue growth.
Brunei's digital advertising landscape in 2026 shows a steady growth with increased focus on e-commerce. The rise in ad spend and mobile shopping indicates a digitally mature market embracing targeted shopping ads to boost online sales.
Advertisers are leveraging improved ad formats and data analytics, leading to higher conversion rates and better ROI. Small businesses and local brands benefit from these trends, expanding their online presence in the competitive digital economy of Brunei.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.