Brunei's mobile traffic share has surged to 87% in 2026, reflecting widespread smartphone adoption and preference for mobile browsing. The high engagement levels are driven by improved mobile infrastructure and a youthful population eager for digital content. Marketers increasingly focus on mobile-first strategies to capitalize on this trend, investing heavily in mobile ads and campaigns tailored for on-the-go consumers.
With smartphone penetration reaching 92%, businesses in Brunei are leveraging mobile marketing to enhance customer interactions and boost sales. The digital advertising landscape is robust, with USD 120 million in mobile ad revenue and USD 85 million spent on digital marketing overall. This growth underscores Brunei's shift towards a digitally driven economy, emphasizing personalized and mobile-centric marketing approaches.