Short-Form Video Marketing Statistics in Brazil (2026)

Brazil's short-form video landscape in 2026 shows a rapidly growing user base of 50 million active daily viewers, reflecting the country's digital engagement. TikTok remains the dominant platform, with brands investing heavily to capture consumer attention through engaging video content. The average daily consumption of 35 minutes indicates high user engagement, making video marketing an essential strategy for businesses aiming to increase brand awareness and sales.

The widespread adoption of short-form videos by 72% of brands demonstrates their effectiveness in Brazil's competitive market. As advertising budgets rise to an average of BRL 150,000, companies are leveraging innovative content to connect with younger audiences. This trend underscores the importance of video marketing in Brazil's evolving digital economy and highlights opportunities for brands to expand reach through creative short-form videos.