R$ 25.5 billion
Total Digital Ad Spend
2026 forecasted digital advertising expenditure in Brazil
68%
Programmatic Ad Share
Percentage of total digital ad spend allocated to programmatic ads in 2026
R$ 17 billion
Mobile Programmatic Spend
Amount spent on mobile programmatic advertising in Brazil
R$ 45
Average CPM for Programmatic Ads
Average cost per thousand impressions for programmatic ads
89% of internet users
Digital Ad Reach
Percentage of the Brazilian online population reached by digital ads
The robust growth in programmatic advertising underscores Brazil's digital maturity and the shift towards automated, personalized marketing strategies. As internet penetration hits close to 90%, brands are investing heavily in digital channels to reach diverse audiences across urban and rural regions, making programmatic a vital component of the country's advertising ecosystem.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.