Cross-Border E-commerce Statistics in Brazil (2026)

Brazil's cross-border e-commerce sector continues to grow rapidly, with sales reaching $18.5 billion in 2026. The increasing number of online shoppers, now at 67 million, reflects expanding internet penetration and rising digital literacy. Mobile commerce dominates, accounting for 68% of transactions, driven by widespread smartphone usage. The average order value of $278 indicates consumers' willingness to spend more on international products.

This growth is fueled by improved logistics infrastructure and favorable trade policies. As more Brazilians access diverse international goods, local retailers are expanding their cross-border offerings. The rising trend suggests significant opportunities for global brands to tap into Brazil's expanding e-commerce market, especially through mobile platforms and targeted marketing strategies.