Mobile Commerce Statistics in Bosnia and Herzegovina (2026)

Bosnia and Herzegovina has seen significant growth in mobile commerce, with nearly half of all e-commerce transactions now conducted via smartphones in 2026. The country's increasing smartphone penetration, now at 78%, supports this trend, making mobile the primary channel for online shopping. E-commerce revenue continues to grow steadily, driven by improved internet infrastructure and consumer confidence in digital payments, reaching €650 million this year.

The average transaction value has risen to €55, reflecting a shift toward larger purchases and higher online spending. Digital payment methods are widely adopted, with 68% of transactions processed through e-wallets, bank transfers, and card payments. This digital shift has contributed to the formalization of the e-commerce sector, creating new opportunities for local businesses and enhancing consumer convenience across Bosnia and Herzegovina.