Cross-Border E-commerce Statistics in Bosnia and Herzegovina (2026)

Bosnia and Herzegovina's cross-border e-commerce sector has seen rapid growth, reaching €1.2 billion in revenue in 2026. The rise in internet penetration and smartphone usage has driven more consumers to shop internationally, with over 1.5 million active cross-border shoppers. The average spend of €800 indicates increased consumer confidence and trust in digital transactions, especially via mobile devices, which account for 65% of transactions.

The dominance of bank transfers as the preferred payment method highlights the country's banking infrastructure and consumer preferences. Continued investment in digital payment solutions and logistics will likely sustain the upward trajectory of cross-border e-commerce. This growth offers significant opportunities for local businesses to expand their reach beyond borders and tap into global markets efficiently.