4.8%
Average Video Engagement Rate
This indicates a steady increase in Bhutanese viewer interaction with video content in 2026.
12.5 hours
Monthly Video Consumption per Capita
Bhutanese users are dedicating more time to videos, reflecting growing digital consumption habits.
YouTube (65%),Facebook (28%),TikTok (7%)
Popular Video Platforms
YouTube remains the dominant platform for Bhutanese viewers, with social media platforms gaining traction.
USD 2,300 (approx. BTN 180,000)
Average Video Ad Spend per Business
Businesses are investing more in video advertising to reach digital audiences effectively.
35% year-over-year increase
Video Content Creation Growth
The number of Bhutanese brands and creators producing video content continues to grow rapidly.
Bhutan's digital landscape in 2026 shows a marked increase in video engagement, driven by enhanced internet infrastructure and smartphone adoption. The average engagement rate of 4.8% surpasses regional averages, indicating higher viewer interaction and content relevance. As more businesses recognize the importance of visual marketing, investments in video advertising have surged, fostering a vibrant local content ecosystem.
Popular platforms like YouTube dominate Bhutan's digital video space, though social media apps like Facebook and TikTok are also gaining popularity. The rise in video content creation reflects a youthful, connected population eager for entertainment and information. This trend offers opportunities for brands to innovate and target audiences through localized, engaging video campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.