Bhutan's digital landscape in 2026 shows a significant increase in live streaming and video content consumption, with over 1.2 million active viewers. The average user now spends more than an hour daily engaging with videos, indicating a shift towards digital entertainment and marketing channels. Local businesses are rapidly adopting live streaming to reach audiences, with 65% utilizing this medium for brand promotion and sales growth.
The video marketing industry is contributing substantially to the economy, generating around $25 million in digital ad revenue. The platform growth rate at 22% reflects a thriving digital economy and increased internet accessibility. Bhutan’s strategic investments in digital infrastructure are fostering a conducive environment for content creators and marketers, positioning the country as a regional digital hub by 2026.