By 2026, Bhutan's affiliate marketing industry has grown significantly, generating approximately 1.2 billion Bhutanese Ngultrum in revenue. This reflects increased digital adoption and the expansion of online shopping platforms across the country. The rise in e-commerce sales driven by affiliate links indicates a more connected consumer base and growing digital literacy among Bhutanese consumers.
The number of active affiliate marketers has reached over 15,000, contributing to a vibrant digital economy. With an average commission of around 8,000 Ngultrum per affiliate, the sector offers substantial earning opportunities. As digital advertising continues to evolve, Bhutan's affiliate marketing landscape is poised for further expansion, supported by government initiatives promoting digital infrastructure.