Benin's social commerce revenue has seen significant growth, reaching USD 45 million in 2026, driven by increased internet access and smartphone adoption. The expanding user base of over 2.3 million reflects a shift towards digital purchasing habits, especially among young consumers. Social media platforms remain central to commerce activities, with Facebook, WhatsApp, and Instagram leading the way in facilitating sales and interactions.
The trend towards mobile commerce is particularly prominent, accounting for 78% of transactions. This indicates that most consumers prefer shopping via smartphones, supported by improved mobile networks and affordable devices. As social commerce continues to develop, local businesses are increasingly leveraging these platforms for marketing and sales, contributing to Benin's digital economy expansion.