Benin's digital landscape in 2026 shows a significant boost in short-form video consumption, with users spending an average of 45 minutes daily on platforms like TikTok and Instagram Reels. The majority of internet users engage regularly with short videos, creating a vibrant ecosystem for content creators and advertisers alike. This trend reflects the country’s expanding smartphone penetration and improving internet infrastructure.
Businesses are increasingly allocating budgets towards short-video advertising, with spending reaching approximately 12 million USD. Engagement rates remain strong, with an average of 6.5% interaction per video. The growing community of content creators is fueling a dynamic market, making short-form videos a crucial element of digital marketing strategies in Benin for 2026.