In 2026, Benin's digital landscape is heavily dominated by mobile traffic, accounting for 82% of internet activity. The high smartphone penetration rate of 68% underscores the importance of mobile-friendly content and marketing strategies. As mobile commerce continues to expand, local businesses are increasingly leveraging mobile platforms for sales and engagement, with advertising spends reaching USD 45 million.
The growing reliance on mobile devices has transformed digital marketing in Benin. With an average session duration of 4.2 minutes, marketers are optimizing content for shorter engagement windows. The rise in mobile commerce revenue to USD 120 million indicates a shifting consumer preference towards mobile shopping, which is expected to further accelerate in the coming years.