In 2026, Facebook remains a dominant social media platform in Benin, with over 4.2 million active users. The platform's advertising ecosystem continues to grow, with businesses allocating approximately $12.5 million USD towards social media ads. Mobile usage dominates, with 78% of users engaging via smartphones, emphasizing the importance of mobile-optimized campaigns for marketers.
The number of active business pages has increased significantly, reaching around 150,000, reflecting growing digital entrepreneurship. Engagement rates on Facebook ads average 5.3%, indicating a healthy interaction level. Marketers in Benin are leveraging targeted advertising strategies to reach diverse demographics, making Facebook a vital component of their digital marketing efforts.