Short-Form Video Marketing Statistics in Belgium (2026)

Belgium's digital landscape in 2026 shows a significant shift toward short-form video content, with nearly 78% of internet users actively engaging daily. The average user spends about 45 minutes daily on platforms like TikTok and Instagram Reels, reflecting increased consumer attention. Brands are capitalizing on this trend, with 62% investing heavily in short-form video marketing strategies to connect with Belgian audiences effectively.

The advertising industry in Belgium has allocated over 1.2 billion euros to short-form video ads, demonstrating its growing importance. These ads boast an average conversion rate of 8.5%, indicating strong engagement and effectiveness. As digital consumption continues to rise, short-form videos remain a key component of marketing plans, driving brand awareness and customer action across the country.