In 2026, Belgium's digital advertising landscape continues to grow, with the average Facebook CPC reaching €1.20, reflecting increased competition and targeted ad strategies. The CPM remains competitive at €8.50, enabling brands to reach large segments cost-effectively. Total digital ad expenditure has surged to €1.5 billion, driven by the expanding online presence of Belgian businesses and consumer engagement on social platforms.
Facebook remains a dominant advertising channel in Belgium, reaching approximately 5 million users. Around 72% of companies now leverage Facebook ads for marketing, indicating a mature digital economy. These trends suggest that brands will prioritize personalized and data-driven advertising strategies to maximize ROI, further cementing Facebook's role in Belgium's digital marketing ecosystem.