Belgium's digital advertising landscape in 2026 shows a significant increase in ad spend, reaching €1.2 billion, driven by mobile and programmatic strategies. Despite the growth, nearly 28% of internet users utilize ad blockers, impacting the effectiveness of digital campaigns. Marketers are focusing on personalized content and native advertising to circumvent ad blockers and engage consumers effectively.
The mobile advertising sector accounts for over half of the total digital ad revenue, emphasizing the shift towards mobile-first marketing. With a CTR of 0.9%, digital ads are maintaining steady engagement levels. The high adoption of programmatic advertising highlights automation and data-driven targeting as key trends shaping Belgium's digital ad ecosystem.