48 minutes
Average Daily Short-Form Video Consumption
Per Belarusian internet users aged 16-45
1.2 million
Number of Active Short-Form Video Creators
Across major platforms like TikTok and Instagram
35%
Market Share of Video Advertising Revenue
Of total digital ad spend in Belarus
6.2%
Average Engagement Rate per Video
On leading platforms in Belarus
22% YoY
Growth in Short-Form Video Ad Spend
Compared to 2025 projections
The engagement rates and ad spend growth indicate a mature and expanding short-form video industry in Belarus. Marketers are leveraging these platforms to reach consumers more authentically, resulting in higher interaction levels. As the digital landscape evolves, Belarusian companies are expected to allocate even more budget towards innovative video campaigns for better ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.