In 2026, Belarus's digital advertising market continues to grow steadily, with total spend reaching approximately €120 million. Shopping ads dominate the e-commerce sector, driven by increased online shopping and mobile commerce adoption. The average click-through rate of 3.8% indicates effective ad targeting, while the CPC remains competitive at around €0.45, reflecting a mature digital marketing environment.
Conversion rates for shopping ads have risen to 4.2%, showcasing improved ad relevance and user engagement. Monthly impressions exceed 1.5 billion, highlighting the extensive reach of digital campaigns. As e-commerce expands further, Belarusian businesses are investing more in PPC strategies to capitalize on digital growth, leading to more sophisticated ad targeting and measurement practices.