12 million
Number of internet users
Zambia's estimated internet users in 2026.
68%
Smartphone penetration
Percentage of population with smartphones in Zambia.
7.5 million
Video streaming platform users
Users engaged in live streaming and video content.
18 hours
Monthly video content consumption
Average hours spent on video platforms per user.
USD 85 million
Video marketing ad spend
Projected annual investment in video marketing.
Zambia's digital landscape is rapidly evolving, with a significant increase in internet and smartphone usage fueling the growth of live streaming and video marketing. By 2026, nearly 12 million Zambians are connected online, with over two-thirds owning smartphones, enabling more consumers to access and engage with video content daily. This trend presents lucrative opportunities for brands to reach audiences through targeted video campaigns and live streaming events.
The rising consumption of video content, averaging 18 hours per month per user, indicates a shift towards digital engagement. Marketers are expected to allocate around USD 85 million annually to video advertising, capitalizing on the growing popularity of online videos. As Zambia continues to digitize, video marketing will play a crucial role in shaping consumer behavior and brand visibility across the country.
Frequently Asked Questions
What is driving the growth of live streaming in Zambia?
Increased internet access, affordable smartphones, and a young, tech-savvy population are key factors fueling live streaming growth in Zambia.
How can businesses optimize video marketing in Zambia?
Businesses should focus on local content, mobile-friendly formats, and targeted advertising to effectively reach Zambia's digital consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.