Zambia's affiliate marketing sector is experiencing rapid growth in 2026, driven by increased internet penetration and mobile device usage. The projected USD 150 million revenue underscores the sector's expanding influence on the country's digital economy. With more businesses embracing online strategies, affiliate marketing is becoming a vital channel for driving sales and brand awareness across Zambia.
The rise in active affiliates to 25,000 reflects a burgeoning digital entrepreneurial community. As average commissions grow, more individuals are incentivized to participate. The sector's contribution to e-commerce revenue, at 18%, highlights its importance in Zambia's digital transformation and increasing online consumer activity, making it a promising area for investors and marketers alike.