In 2026, Zambia's affiliate marketing landscape has grown significantly, with total revenues reaching approximately USD 120 million. Despite this growth, the affiliate fraud rate remains at 4.8%, underscoring ongoing challenges with fraudulent activities. The average commission per successful conversion sits at USD 45, reflecting competitive payouts in the local digital economy. These figures indicate a maturing affiliate marketing sector with increasing investments and participation.
The digital marketing ecosystem in Zambia continues to expand, with USD 70 million allocated to affiliate channels alone. The number of active affiliates has risen to 15,000, demonstrating the sector's appeal to local entrepreneurs and digital marketers. Addressing fraud remains critical for sustainable growth, prompting businesses to enhance fraud detection measures and improve trust within the affiliate network. Overall, Zambia's affiliate marketing is poised for further expansion in the coming years.