Yemen's e-commerce sector is gradually expanding, with an estimated revenue of $150 million in 2026. Despite infrastructural challenges, digital adoption is rising as more consumers access mobile devices for shopping. The penetration rate remains modest at around 5%, reflecting the country's developing digital economy, yet the growth potential is significant given increasing smartphone penetration.
Same-day delivery services are limited to approximately 15 cities, primarily in urban centers, due to logistical constraints. Mobile commerce dominates transactions, accounting for about 60%, which indicates a shift toward smartphone-based shopping. As infrastructure improves, Yemen is expected to see more comprehensive delivery networks and higher e-commerce adoption in the coming years.