1.2 billion USD
Total Video Ads Spending
Projected total expenditure on video advertising in Vietnam for 2026.
35%
Digital Advertising Market Share
Percentage of total advertising budget allocated to digital platforms in Vietnam.
$8.50 USD
Average CPM for Video Ads
Average cost per thousand impressions for video ads across platforms.
15,300
Number of Active Video Ad Campaigns
Number of ongoing video ad campaigns in Vietnam in 2026.
720 million USD
Mobile Video Advertising Spend
Allocation of budget towards mobile video advertising in Vietnam.
Vietnam's digital advertising landscape is rapidly expanding, with video ads capturing a significant share of marketing budgets. In 2026, total spending on video ads is expected to reach over 1.2 billion USD, driven by increased smartphone penetration and social media usage. Marketers are prioritizing mobile-first strategies, reflected in the majority of ad spend being allocated to mobile video campaigns.
The cost dynamics of video advertising in Vietnam show an average CPM of around $8.50 USD, indicating competitive pricing amidst rising demand. With over 15,000 active campaigns, businesses are leveraging targeted, engaging video content to connect with Vietnamese consumers in a dynamic digital environment.
Frequently Asked Questions
What are the main platforms for video advertising in Vietnam in 2026?
Major platforms include YouTube, Facebook, TikTok, and local streaming services, with mobile devices being the primary access point.
How has the rise of mobile usage impacted video ad strategies in Vietnam?
Businesses focus on mobile-optimized content, shorter videos, and platform-specific formats to maximize engagement and ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.